Feb
4th
4th
Fri
Things with an end ✪
This is just amazing. Nike make a pair of running shoes called “Mayfly”, that are—I’m going to reproduce Matt Jones’s italics in full, here—only built to last for 100km.
Jones says he runs 10km on a good day. So what we have here is a shoe that says “I can afford to drop a Grant on something that lasts for two weeks.” The apotheosis of disposable culture and conspicuous consumption. Terrifying.
